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Friday, July 30, 2010

Coaching Case Studies


As executive coaches, we constantly hear the question, “Does coaching really work?”  The answer is a resounding YES!!!!  Coaching has shown tremendously high return on investment whether it be for small businesses or Fortune 500 corporations.   There are thousands of sites and articles regarding the return on investment of coaching, however below are five that are very clear and from credible sources.  Below is a brief summary of each and the link to the complete study.

Case Study #1 – Metrix Global Executive Coaching Case Study

A Fortune 500 firm and Pyramid Resource Group, a coaching services company, engaged Metrix Global LLC to determine the business benefits and return on investment for an executive coaching program.  The bottom line states that coaching produced a 529% ROI and significant intangible benefits to the business, including the financial benefits from employee retention, boosting the overall ROI to 788%.  The study provided powerful new insights into how to maximize the business impact from executive coaching.  View Full Study

Case Study #2 – The Business Case for Coaching

This article defines coaching in general and sites several different coaching case studies.  Summaries of each of the case studies are provided.  View Full Study

Case Study #3 – Small Business Coaching Case Studies

This is an article that provides many coaching case studies of a British coaching company.  The results are very detailed and provide many statistics and dollar figures.  View Full Study

Case Study #4 - Professional Coaching in Engineering Companies

This is a great article about coaching in engineering companies.  It discussed how engineering companies are behind the trend with coaching, but are slowly coming around.  The article discusses the benefits of coaching at the different staff levels including mid-level managers in addition to executives.  View Full Study

Case Study #5 – Harvard Business Review: Wachovia Coaching/Training Program

Wachovia hired a company to implement a coaching/training program that has characteristics similar to the Energy Leadership program that we utilize.  They were able to increase productivity and they have several statistics to show it.  View Full Study